web sites

business presence in the internet works well when used in conjunction with other marketing efforts.  coordinating business and media efforts requires careful scheduling and maintenance.

marketing identity

professional design and content is essential to a good functioning web site.  web presence only is not enough; that presence needs to meet some preset criteria that leads to complement the company's marketing efforts.

key actions

• web design and production - plan • design • production • test • upload

• strategy planning • contribution to business goals

• administration and maintenance

site performance monitoring

performance assessment • diagnostics • contribution to business goals

maintenance

close monitoring • review & updating